Posts Tagged ‘Kim Kardashian’

The Power of the Celebrity Brand

October 9, 2013

Blair Stover poses the question, could brand-building tactics that celebrities use work also for your company? Let’s take a look.

Heidi Klum

Cover of Heidi Klum

Well known celebrities such as Heidi Klum, Justin Timberlake, the Olsen twins, and Kim Kardashian have been able to generate income from various side ventures. They do this by fastening the power of their celebrity brand to something else.

As these celebrities have created names that are known and responded to by their audience, they are able to then use their name to generate consistent and significant revenue. This is even true when there is not necessarily a new album, movie, etc. driving their success. Most have effectively created a celebrity brand.

Are the rules really so different in the business world? You may not be a supermodel, chart-topping musician, or reality star, but you could establish a name for yourself which could create some very profitable results.

These celebrities have a very visible presence in the public eye. With concentrated exposure, any professional, entrepreneur or business owner can also develop a powerful personal brand. Such a brand pays off in many ways. These could include paid media appearance as a reputable expert, building of your client and customer base, increase of fees, recognition and establishment in your field which could lead to invitations into exclusive circles.

Unfortunately, there are some differences between the celebrity brand and the brand a business person would want to build. Negative attention is not always a bad thing in the celebrity world, yet it remains bad in the business world. So, keep your attention focused on building credibility, trust and expertise with your brand.

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A Baby Named North West?

July 9, 2013
English: Kim Kardashian Fragrance Launch, Glen...

English: Kim Kardashian Fragrance Launch, Glendale, CA on February 22, 2011 – Photo by Glenn Francis of www.PacificProDigital.com (Photo credit: Wikipedia)

Who doesn’t like celebrity babies? We know we love ‘em here on Blair Stover Hollywood! Kim Kardashian and Kanye West have finally come up with a name for their daughter and it couldn’t be more unique.

With names like “Kal-el” and “Apple” having already made headlines years ago, the name “North West” seems almost plain. According to People Magazine, however, Kim and Kanye’s daughter is indeed named a cardinal direction and seems to be doing just fine.

Earlier this year, Kim had denied the name when talking with TV host Jay Leno. Kim, however, had hinted that her love of geography could make her lean towards the name “West Easton.” Seems Kim’s love hasn’t faded, as the name still fits within the original hinted at theme.

Kris Jenner was on the ABC morning show “The View” as a guest and chatted with presenter Barbara Walters about her grandchild. “I love the name North,” says the proud grandmother. She then tries to explain why her daughter chose the unusual name. The attempt, however, gets a little confusing. “Kim tells me that North is the highest power and that the North is their highest common point,” said the grandmother. “I think that’s very sweet.”

Kim and West were recently asked if they have considered the difficulties that might arise from the choice of name given to their daughter, like the ones later in school. While their answer was a resounding “Yes” many fans are indecisive about the name. What do you think of the name? Unique or too far out there?

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Kim Kardashian Pregnant with Kanye West’s Baby

January 3, 2013

Kanye West announced on December 30th that he and Kim Kardashian are expecting a child. Kanye made the announcement while performing at Revel in Atlantic City by singing, “God brought us a whole new plan, baby. ‘Cause now you’re having my baby.”

Kardashian is just about 3 months pregnant. This will be the first child for both Kim and Kanye. The two were good friends for several years before starting their relationship, but were both in relationships at the time.

Shortly after the on stage announcement, Khloe Kardashian tweeted, “Keeping secrets is hard with so many family members! Especially when you are so freaking excited!!!” Kourtney added, “Been wanting to shout from the rooftops with joy and now I can.”

Lamar Odom also tweeted, “I’m excited for Kanye and my sister! There’s nothing like bringing life into this world! Let’s keep God’s blessings coming!”

Blair Stover wishes Kim, Kanye, and their baby the very best!

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