Posts Tagged ‘celebrities’

The Power of the Celebrity Brand

October 9, 2013

Blair Stover poses the question, could brand-building tactics that celebrities use work also for your company? Let’s take a look.

Heidi Klum

Cover of Heidi Klum

Well known celebrities such as Heidi Klum, Justin Timberlake, the Olsen twins, and Kim Kardashian have been able to generate income from various side ventures. They do this by fastening the power of their celebrity brand to something else.

As these celebrities have created names that are known and responded to by their audience, they are able to then use their name to generate consistent and significant revenue. This is even true when there is not necessarily a new album, movie, etc. driving their success. Most have effectively created a celebrity brand.

Are the rules really so different in the business world? You may not be a supermodel, chart-topping musician, or reality star, but you could establish a name for yourself which could create some very profitable results.

These celebrities have a very visible presence in the public eye. With concentrated exposure, any professional, entrepreneur or business owner can also develop a powerful personal brand. Such a brand pays off in many ways. These could include paid media appearance as a reputable expert, building of your client and customer base, increase of fees, recognition and establishment in your field which could lead to invitations into exclusive circles.

Unfortunately, there are some differences between the celebrity brand and the brand a business person would want to build. Negative attention is not always a bad thing in the celebrity world, yet it remains bad in the business world. So, keep your attention focused on building credibility, trust and expertise with your brand.

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Who’s Really Tweeting?

September 25, 2013

George Takei, the famous Star Trek actor from the 60’s (who is in his mid-70’s), has found fame on social media, boasting millions of followers. Yet his followers may be a little disappointed once they here that all of Takei’s tweets and messages on other social sites are not always coming from Mr. Sulu, himself. For instance, a ghostwriter was being paid $10 per post on Facebook alone to throw some messages out there.

Image representing Twitter as depicted in Crun...

Image via CrunchBase

So how common is this trend among celebrities? How many post their own content to their social media pages, and how many hire out?

The sad thing, fans, is that Takei isn’t the only one doing this. In fact, Sarah Palin hires out as well. Kanye West, Barack Obama and Britney Spears all admit to paying professionals in order to maintain their social media accounts, and the list certainly doesn’t end there.

Oriana Leckert, Gotham Ghostwriters director of operations in NYC, said “At this point of having worked in this industry for a few years, I just assume that everyone has a ghostwriter. Whenever someone sounds drastically more coherent in a tweet then they do in person, they probably had some help.”

Ghostposting often involves multiple social media platforms. This means that if a person, like Mr. Takei, hires a person to do ghostwriting chances are it will be for all social media platforms involved, not just one site.

While the news is disappointing, it doesn’t mean you can’t enjoy the updates celebrities put out. Just because tweets and posts are often paid doesn’t mean that your celebrity doesn’t post as well. So keep following and see if you can’t tell when Takei is posting and when his ghostwriter is! If you figure it out, be sure to share the tip here at Blair Stover Hollywood.

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Justin and Selena Back Together?

July 23, 2013
English: Justin Bieber at the Sentul Internati...

English: Justin Bieber at the Sentul International Convention Center in West Java, Indonesia (Photo credit: Wikipedia)

Could it really be that Justin Bieber and Selena Gomez are back together? The singer posted a picture of himself and Selena on Instagram. But is the picture a new one? Blair Stover has more on this story below.

When it comes to pictures, Justin Bieber and Selena Gomez could very well be a couple again. They made their fans wait a long time for this day to come back around. Fans suffered when Justin and Selena split, left to watch as both singers tried to get over one another by going onto talk shows even making small skits about it.

Selena, however, has even been traveling to Justin’s tour spots. Shortly after they were allegedly seen smooching together, the rumor mill started churning. Fans looked forward to a reunion of the two and now they finally have it…or do they? Just because the picture of the two was posted on Instagram doesn’t necessarily mean the couple is back together, right?

English: Selena Gomez performing Love You Like...

English: Selena Gomez performing Love You Like A Love Song live on Good Morning America in June (Photo credit: Wikipedia)

We hate to break it to many, but the couple IS back together. Selena made it official that Justin is off the market – for now and there are plenty of stipulations.

When the Instagram pic came out in May, the two did not know where they were and they did not want the public in their business. They have an inseparable bond that is hard to get rid of, says close friends. It is going to be rough to have close moments and have the public not portray it as something else.

 

 

 

 

 

 

 

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A Baby Named North West?

July 9, 2013
English: Kim Kardashian Fragrance Launch, Glen...

English: Kim Kardashian Fragrance Launch, Glendale, CA on February 22, 2011 – Photo by Glenn Francis of www.PacificProDigital.com (Photo credit: Wikipedia)

Who doesn’t like celebrity babies? We know we love ‘em here on Blair Stover Hollywood! Kim Kardashian and Kanye West have finally come up with a name for their daughter and it couldn’t be more unique.

With names like “Kal-el” and “Apple” having already made headlines years ago, the name “North West” seems almost plain. According to People Magazine, however, Kim and Kanye’s daughter is indeed named a cardinal direction and seems to be doing just fine.

Earlier this year, Kim had denied the name when talking with TV host Jay Leno. Kim, however, had hinted that her love of geography could make her lean towards the name “West Easton.” Seems Kim’s love hasn’t faded, as the name still fits within the original hinted at theme.

Kris Jenner was on the ABC morning show “The View” as a guest and chatted with presenter Barbara Walters about her grandchild. “I love the name North,” says the proud grandmother. She then tries to explain why her daughter chose the unusual name. The attempt, however, gets a little confusing. “Kim tells me that North is the highest power and that the North is their highest common point,” said the grandmother. “I think that’s very sweet.”

Kim and West were recently asked if they have considered the difficulties that might arise from the choice of name given to their daughter, like the ones later in school. While their answer was a resounding “Yes” many fans are indecisive about the name. What do you think of the name? Unique or too far out there?

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