Summer Box Office Highs and Lows

Blair StoverSummer blockbusters did not disappoint this year and neither did summer ticket sales. Blair Stover reports that summer ticket revenue in the North American continent totaled 4.71 billion dollars. This is only for the time period between the first weekend in May and Labor Day. Ticket sales increased 10.2 percent over the previous year during the same time period.

More people attended the movies this summer. Ticket sales rose 6.6 percent over last summer to nearly 573 million. The rest of the growth was contributed to the higher prices of tickets.

There are some other factors involved in the growth numbers. Hollywood crammed a larger number of big-budget movies into this summer. It is understandable since summer accounts for 40% of total box office revenues. This summer, studios released 23 films which cost 75 million dollars and more (sometimes much more). This is an increase of 53% over the same time period last year.

With all of the choices, audiences fragmented over a solid summer favorite. This left films such as “The Hangover Part III” and “The Wolverine” swaying when they should have been aces in the whole. The animated “Turbo” from DreamWorks Animation brought in one of the smallest totals in the history of the company.

The National Association of Theater Owners recognizes that this summer offered almost too much product. Although, overall, the association was quite pleased with the overall box office summer strength. The 4.71 billion dollars in total ticket sales this summer scored a new high mark in the industry.

What did you see this summer and what was your favorite?

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