Archive for October 21, 2013

Jonas Brothers Cancel Tour, Delete Twitter

October 21, 2013
English: The Jonas Brothers perform at the &qu...

English: The Jonas Brothers perform at the “Kids Inaugural: We Are the Future” concert at the Verizon Center in downtown Washington, D.C., Jan. 19, 2009. (Photo credit: Wikipedia)

Rumor has it that the three brothers could be about to end their musical careers as a group due to disagreements between them. This could have been the reason they deleted their Twitter account and cancelled their tour in the past few weeks. After years and years of successful tours, combined with multiple platinum records, the rumors are flying around about why the band is calling it quits. Blair Stover has more details below.

These rumors about the disintegration of the band formed by brothers Kevin Jonas, Joe and Nick have done nothing to counter any type of response, especially after their official Twitter account was deleted. Their Twitter page shows the “Sorry, the page does not exist” error when any user tries to access the virtual profile of the trio.

Though the group’s U.S. tour was scheduled to start on Friday in Philadelphia, the three artists finally decided to cancel the performance on problems stemming from arguing about the musical choices regarding the style of music the band plays.

“There is a deep division in the group. They disagree on the direction on the musical style,” said Jesse Derris, a spokesman for the Jonas Brothers, to the website HollywoodLife.com.

In spite of the disagreements between the three brothers, none of them want to take this issue to a personal level, so they are trying to reach an agreement to continue their career together.

“It is not a personal problem, but rather a musical one. After all, they are brothers and want the same thing and therefore, are trying to settle their differences,” said Derris.

Will you be sad to see the Jonas Brothers go, should the disagreements become irreconcilable?

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The Power of the Celebrity Brand

October 9, 2013

Blair Stover poses the question, could brand-building tactics that celebrities use work also for your company? Let’s take a look.

Heidi Klum

Cover of Heidi Klum

Well known celebrities such as Heidi Klum, Justin Timberlake, the Olsen twins, and Kim Kardashian have been able to generate income from various side ventures. They do this by fastening the power of their celebrity brand to something else.

As these celebrities have created names that are known and responded to by their audience, they are able to then use their name to generate consistent and significant revenue. This is even true when there is not necessarily a new album, movie, etc. driving their success. Most have effectively created a celebrity brand.

Are the rules really so different in the business world? You may not be a supermodel, chart-topping musician, or reality star, but you could establish a name for yourself which could create some very profitable results.

These celebrities have a very visible presence in the public eye. With concentrated exposure, any professional, entrepreneur or business owner can also develop a powerful personal brand. Such a brand pays off in many ways. These could include paid media appearance as a reputable expert, building of your client and customer base, increase of fees, recognition and establishment in your field which could lead to invitations into exclusive circles.

Unfortunately, there are some differences between the celebrity brand and the brand a business person would want to build. Negative attention is not always a bad thing in the celebrity world, yet it remains bad in the business world. So, keep your attention focused on building credibility, trust and expertise with your brand.

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