Archive for September 25, 2013

Who’s Really Tweeting?

September 25, 2013

George Takei, the famous Star Trek actor from the 60’s (who is in his mid-70’s), has found fame on social media, boasting millions of followers. Yet his followers may be a little disappointed once they here that all of Takei’s tweets and messages on other social sites are not always coming from Mr. Sulu, himself. For instance, a ghostwriter was being paid $10 per post on Facebook alone to throw some messages out there.

Image representing Twitter as depicted in Crun...

Image via CrunchBase

So how common is this trend among celebrities? How many post their own content to their social media pages, and how many hire out?

The sad thing, fans, is that Takei isn’t the only one doing this. In fact, Sarah Palin hires out as well. Kanye West, Barack Obama and Britney Spears all admit to paying professionals in order to maintain their social media accounts, and the list certainly doesn’t end there.

Oriana Leckert, Gotham Ghostwriters director of operations in NYC, said “At this point of having worked in this industry for a few years, I just assume that everyone has a ghostwriter. Whenever someone sounds drastically more coherent in a tweet then they do in person, they probably had some help.”

Ghostposting often involves multiple social media platforms. This means that if a person, like Mr. Takei, hires a person to do ghostwriting chances are it will be for all social media platforms involved, not just one site.

While the news is disappointing, it doesn’t mean you can’t enjoy the updates celebrities put out. Just because tweets and posts are often paid doesn’t mean that your celebrity doesn’t post as well. So keep following and see if you can’t tell when Takei is posting and when his ghostwriter is! If you figure it out, be sure to share the tip here at Blair Stover Hollywood.

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Summer Box Office Highs and Lows

September 10, 2013

Blair StoverSummer blockbusters did not disappoint this year and neither did summer ticket sales. Blair Stover reports that summer ticket revenue in the North American continent totaled 4.71 billion dollars. This is only for the time period between the first weekend in May and Labor Day. Ticket sales increased 10.2 percent over the previous year during the same time period.

More people attended the movies this summer. Ticket sales rose 6.6 percent over last summer to nearly 573 million. The rest of the growth was contributed to the higher prices of tickets.

There are some other factors involved in the growth numbers. Hollywood crammed a larger number of big-budget movies into this summer. It is understandable since summer accounts for 40% of total box office revenues. This summer, studios released 23 films which cost 75 million dollars and more (sometimes much more). This is an increase of 53% over the same time period last year.

With all of the choices, audiences fragmented over a solid summer favorite. This left films such as “The Hangover Part III” and “The Wolverine” swaying when they should have been aces in the whole. The animated “Turbo” from DreamWorks Animation brought in one of the smallest totals in the history of the company.

The National Association of Theater Owners recognizes that this summer offered almost too much product. Although, overall, the association was quite pleased with the overall box office summer strength. The 4.71 billion dollars in total ticket sales this summer scored a new high mark in the industry.

What did you see this summer and what was your favorite?

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